Can We Analyze Society Using Social Media?

Behavioral scientists have jumped on using social media as a way to analyze group behavior, however according to researchers at Carnegie Mellon and McGill University, these figures could be misleading. For example, different social media platforms are frequented by different sets of people, leading to skewed data. In addition, one needs to be able to filter so-called, “robot accounts” and public relations firms. Also, researchers need to be able to collect from many different social media metadata in order to gather a more accurate and complete picture of the overall trends. More information can be found at:

https://forumblog.org/2014/12/can-we-study-society-via-social-media/?es_p=199191